To meet growing customer expectations for products and services that accommodate their individual needs, insurers should embrace personalization and make it central to their business model. Key strategies include choosing between an omnichannel or opti-channel approach to personalization, and extending a strategic framework to include an evolution and enrichment component. Choosing between omnichannel and opti-channel…
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from Accenture Insurance Blog https://accntu.re/2SIg8JT
